Get crystal clear on who you are so you can explain why you do what you do!

IS THIS YOU…


You can’t easily answer the question: “What do you do?”

If you constantly change your answer to fit the situation or you default to something like “I’m a jack-of-all-trades,” that’s a sign you don’t actually know how to communicate who you are.




You wear so many hats it confuses people.

Are you listing three, five, or a dozen different things you do? Stop. Nobody understands a laundry list of identities. That’s hurting your cause, not helping it.




You’re hiding, minimizing or compartmentalizing parts of yourself to fit in.

Trying to fit into a work situation by denying part of who you are is exhausting. Eventually, you’ll either feel frustrated or disengaged, and you’ll leave that role. It doesn’t have to be that way. There is a workplace where you belong as your full set of identities.

MEET YOUR INSTRUCTOR


I’VE BEEN IN

YOUR SHOES.


My career stalled. I didn’t feel seen, I was undervalued, and I thought I was a misfit. I didn’t realize I was undergoing a professional identity crisis.

I started studying professional identity through formal research to restart my career and understand who I was.

Through this process, I discovered the secret to being seen for my full talent and hybrid professional identity! Today, it’s my mission to share this knowledge with as many people as possible.

  • Leading authority on hybrid professional identity
  • PhD spent 10 years researching this topic
  • Invented signature tools at the nexus of career development, personal branding, and identity studies
  • Author of book More Than My Title

Learn more about Dr. Sarabeth Berk

“Professional identity is what you call yourself in your work. It’s who you are when you follow your passion and purpose.”

— DR. SARABETH BERK

THE FIX?

Know thyself to know where you belong.

Attract work opportunities that see you for you and value your different professional identities.

Stop calling yourself a jack-of-all- trades.

You are a master of something. It’s not an either/or. When you clarify your primary professional identities, you’re able to articulate the foundational elements that make you, you! Once you know who you really are, your ability to communicate your value skyrockets.


HOW DO YOU DO THIS?


1) Define the different professional identities you possess.

2) Get clear on which ones are your primary and non-primary professional identities.

3) Validate your primary professional identities (the ones you want to be known for and are the truest you).

4) Communicate with confidence, conviction and clarity.

COURSE INCLUDES

  • Step-by-step guidance on how to decode your professional identity
  • 1.5 hours of video instruction
  • 80-page PDF workbook
  • Over 8 different custom activities
  • A guided visualization to access specific work memories
  • Methodology on how to identify and narrow down professional identities
  • A 4-part framework to validate your core professional identities

Most people don’t know how to explain who they really are in their work.


This course changes that!

COURSE OVERVIEW


Before you can see your hybridity, you have to know your professional identities. It’s time to drop catchphrases like being a jack-of-all-trades.

This course is designed to help you rethink and redefine the professional identities you truly possess. Instead of making up a new answer in every situation, or saying you wear a lot of hats, you’ll learn how to validate your professional identities so you can tell people who you really are.

In this course, you’ll gain conviction, confidence, and inner awareness about yourself in your work. By doing this series of deeply reflective activities, your self-concept will become more focused, and you’ll sound more sincere to whoever you’re talking to.

Owning your professional identity isn’t something we’ve been taught how to do. Learning to decode who you really are and letting go of generic job titles is a huge step in your personal and professional growth. This clarity changes how you present yourself and how people will see you.

After this course, you’ll be ready to Brand Your Hybrid Identity.

Preview of Curriculum


  WELCOME
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  INTRO: WHAT TO EXPECT
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  COURSE TOOLS & RESOURCES
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  PART 1: SETTING THE STAGE: Key Ideas to Understand
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  PART 2: HOW TO DECODE PROFESSIONAL IDENTITY
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  PART 3: LET THE DECODING BEGIN
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  PART 4: VISUALIZATION: TOP 3 WORK MEMORIES
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  PART 5: BRAINSTORMING AND NARROWING PROFESSIONAL IDENTITIES
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  FAQ'S IF YOU'RE STUCK
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  PART 6: TIME TO VALIDATE YOUR PRIMARY PROFESSIONAL IDENTITES
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  PART 7: PUT IT IN ACTION
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